Measuring Yourself 101

As a new brand, we understand that many of you have questions about our sizing. Do we run big? Do we run small? Unfortunately, because of the complete lack of standardized sizing in the fashion industry, every brand has their own size guide. How utterly annoying for the customer. So… because we can’t overhaul the entire industry (although we wish we could!), here’s the next best option: knowing your measurements!

Do this once and all you have to do is check the size guide of whatever brand you’re looking at and, voila! You should get a pretty good guess on what size is best for you. Now here’s the caveat – because every brand has different sizing, you might be size X in brand A but size X +1 or even size X +2 in brand B. We understand that sizing is very sensitive for most women but please believe us when we say that sizing is truly arbitrary by brands.

So here goes:

1. Get a measuring tape – order on Amazon or pop over to the closest Duane Reade / CVS / Walgreens or hardware store. Make sure you get the cloth one that you can drape around your body and not the plastic one that you use to measure your dining table.

measuring your body 1012. Measure your bust, waist, and hips:

  • Chest: measure the fullest part of your bust
  • Waist: measure the narrowest part of the waist (usually right above the navel)
  • Hips: measure the widest part of your hips

    A few pointers:

    • Make sure the tape is level when measuring
    • Don’t suck in your stomach or squeeze the tape too tight; conversely, don’t make the tape so loose that it’s no longer level. Both methods will give you false measurements.

    Pro tip: if you’re really struggling to get the tape level and this feels like too much hassle, grab a tailored dress that fits you perfectly and just measure the bust, waist, and hip measurements of the garment. Less work, same outcome.

    3. Match measurements to size guide:

    Ava James NYC Size Guide

    Let’s say your measurements are bust - waist - hips measurements are 39”- 33”- 45”: your best bet is a size 12. If you have some measurements that fall between two different sizes (e.g. bust and waist are likely a size 10 but hips are closer to 12), we suggest going for the larger size to be on the safe side. Remember - we offer free shipping AND returns so if it doesn’t fit, you can send it right back with the prepaid return slip.

    Lastly, if you don't feel like doing the work, drop us an email and tell us a brand and the size in that brand that you normally wear. We'll let you know which size that best corresponds to. Happy Shopping!

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