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The In-Between Woman

The difficulties of shopping as an "in-between woman", one who falls between straight and plus-sizes and how one brand is looking to change that.

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This New Brand Wants to Make Professional Dresses for Plus Sizes

Ava James NYC has plans to change how professionals of all sizes shop for work clothes.

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One Size Does Not Fit All

How One Company is Changing the Plus-Size Fashion Industry.

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13 New Plus-Size and Size-Inclusive Brands That Launched in 2018

Ava James is more focused on that oft-forgotten "inbetweenie" market; women who are on the tail end of straight sizes but aren't considered "plus size" either... Ava James provides a perfect capsule collection for career-minded women who want to look like the boss they are.

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An Innovative Revolutionary Change to the Plus Size Fashion World

Read about how Eugena's inspiration behind Ava James and her journey into starting her own fashion business.

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